If you don't bill it, they will come

In today's society, it is important to be diversified but also specialized in those things you wish to succeed in. Confused? You should be! We are told to try a little bit of everything but it is evident in this competitive job market that you must be an expert in your field. That being said, when would an student have free time if he or she is trying to be the very best in his or her field? There is classes, extra credit, internships, related clubs, and a number of other opportunities. There is certainly no time to go to a sporting event, particularly if the school being attended is not a household name.

A study conducted by Mark Lyberger, Kent State University; Anne Zakelj, Kent State University; Katie Goldring, Kent State University; Sangkwon Lee, Kent State University; John Harris, Kent State University; and Larry McCarthy, Seton Hall University found that students would be more likely to attend these games if there were an incentive program in place. I think this is a great idea for two reason. The first reason is that an increased number of students (however this much be achieved) does a lot of team morale and makes the athletes feel like they are playing for more than just themselves. The second reason that an incentive program would be a good idea is that once the initial increase took place, I believe that there would be a solid retention even if that were removed. For many of these students, they simply have not attended an event. By creating the incentive program and getting their "foot in the door", there is a likelihood that they would realize how enjoying the event is and be more inclined to return.