Money Down the Dwayne?

Dwayne Wade is certainly one of the most acknowledged athletes when it comes to a sports figure who does more than just produce on their playing field. Wade has done a fantastic job of bringing his popularity over from sports and using his name as a way to market products. Wade has endorsement deals with companies such as Gatorade, T-Mobile, and Converse. Mind you, he did back out of his Converse deal before it had expired. However, this is just an example of Wade knowing where he wants to put his name and where he does not. In fact, Wade even gave ideas on how to improve the T-Mobile phone that he was marketing. Wade's brand name brings with it a sense of sophistication and suaveness. However, he also knows how to be a jokester so there is a certain amount of humor involved as well. Watching the following commercial sums up what I am talking about.

http://www.youtube.com/watch?v=6QIH8NrNeso

The video is funny but also shows the many sides of Wade's life and that he is, in fact, a businessman as well. This may seem like a stretch but that is really what is conveyed to me through this advertisement. Wade is always on the go and has so much to do and Charles Barkley just will not leave him alone. It is safe to say, Wade is the face of a franchise (Miami). Due to this, when he puts his name on a product, he has the ability to significantly increase revenue. However, Wade has done an excellent job of standing by good products in order to help with his name brand and let people know that: with the name Wade, they are getting quality.